Meating the Moment

Always the innovators, Waikato-based Greenlea Premier Meats — the country’s fourth biggest beef exporter — launched an online butcher shop ( in 2017, which showcases their premium export quality products. Urban lovers of beef can have their favourite cuts packed to order and couriered to their door.

Greenlea Premium Meats supplies more than 40 countries, as well as New Zealand customers, with more than 700 cuts sourced from the company’s mainly central North Island suppliers of prime grass-fed beef.

A Hamilton-based family business with a staunch family culture, Greenlea Premier Meats has strong links with the community. The Egan family like to actively lend a hand when they see a gap in community resources. It is even possible Greenlea is better known to Waikato and central North Island people as a community support champion than for its innovative prime beef business.

The Egan family set up the Greenlea Foundation Trust to help fund a range of charitable organisations including: principal sponsor of the Greenlea Taupo-based rescue helicopter; education trust First Foundation; Kidscan; Enrich+; St. Johns, the Salvation Army and Mobility Dogs. And all this philanthropy is delivered steadily and quickly, without a fuss.

Greenlea Premier Meats is a prime example of a top business sharing success with the community.

Check out this winter winner in Taste Waikato — a mouth-watering Osso Buco Recipe showcasing Greenlea Premier Meats.